The swot analysis of haier strengths first of all, haier enjoys a well-known brand name and high reputation for reliable quality and first-rate customer service pursuing the service policy that ―customer is always right and ―build good impression , it wins high recognition and customer ‖ ‖ satisfaction. With production plants in every region in the world, haier group has become the world leader of major appliances by sales volume its acquisition of general electric (ge) in 2016 gained haier a strong foothold in north america, which complements haier’s strength in large cooking appliances.
Haier's swot analysis profile additional information what is a swot analysis it is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something see wikiwealth's swot tutorial for help remember, vote up the most important comments.
In other words, haier practices swot as to build on strengths so as to utilize opportunities and counteract threats, and at the same time correct its weakness haier has strong technology strength, they are broadly well known by leading nine products in its domestic markets share and also the top three white goods brand in terms of three products (refrigerator, air-conditioner and washing machine) in global market. Management,1 what are the strengths and weaknesses of the haier group haier america2 what are the opportunities and threats facing the haier group haier america3 what are the strategic factors facing. • haier is dependent on china, which can be great weakness of this company • the huge number of volume sales of its products is reported in china • haier company relies heavily on the government subsidies in china, which can be harmful for the company.
Weakness of haier introduction haier group is a multinational manufacturing company providing consumer electronics and home appliances in 1984, it was been founded in qindao, shandong province, china, with a joint-venture contract with liebherr, a germany’s refrigerator company. A swot study of the development strategy of haier group as one of the most successful chinese enterprises (strengths and weaknesses) as well as external environments (opportunities and haier group, founded in 1984 with its headquarters in qingdao, china, is the.
A s there are still some weaknesses of the organizational chart in haier, in the following we suggested two options for haier to further modify its organizational structure 6 41 option one based on the current situation of haier in both chinese market and oversea market , we suggest two kinds of modifications for haier in its current. Weaknesses 1 haier is too dependent on china most of its volume sales have been reported in china 2 heavily reliant on government subsidies in china opportunities 1 acquisition of sanyo brand gives haier greater footing in japan and high growth economies like vietnam 2.
Haier has the largest share of white goods & consumer appliances across the world haier stp segment people looking for consumer electronics & appliances target group middle and upper class segments positioning haier is a chinese consumer electronics brand with global presence haier swot analysis strengths 1. This will be a major weakness for haier in expanding globally haier also weak in channels, the do not have a complete one they even unable to deliver products to retailers, cost has increased as they needs to rent warehouses for storage purpose.