Descriptive names worked in the 19th century, when reproducing an image cost more than firebranding a name into a sign today, context comes cheap, and descriptive names not only decrease search visibility, they’re also less likely to get clicks.
Descriptive names are purely descriptive of what a company or product does or its function they might also take the form of an acronym or the names of the company founders in the past, most names were descriptive, and that is still the path chosen by the majority of brands.
The bookstores name, la entretenida (the entertained), is a most descriptive name as it appropriately reflects the plot, the characters, and the culmination of the story in an ironic play-on-words rodrigo rey rosa. Descriptive names are also very hard to trademark as by nature they rely on common words or phrases 2 evocative somewhere on the other end of the creative spectrum lie evocative brand names evocative names employ suggestion and metaphor to bring to mind the experience or positioning of a brand.
When descriptive names work: when a company names products and their brand strategy is to direct the bulk of brand equity to the company name examples of companies that follow this name strategy are bmw, martha stewart and subway. While functional and utilitarian, descriptive names leave little room for creativity on the part of the brand or interpretation on the part of its audience think toys r us, etrade, general motors, or yousendit. Definition of descriptive name: a company name or trademark which clearly describes the good or service with which it is associated examples include american telephone & telegraph company and new york state electric and gas. Descriptive names do have advantages, but distinctiveness in the eyes and minds of customers is not one of them the more flatly descriptive a name is, without an unexpected or creative element in it, the more easily it is confused with names of competitors. Descriptive names are a shade less undesirable than generic names, but only barely a descriptive name “immediately conveys an idea of the ingredients, qualities or characteristics of the goods or services,” writes intellectual property lawyer jill hubbard bowman.
Creative, fun, and descriptive names back to top giving menu items creative, descriptive names is one of the most efficient ways to increase sales in your lunchroom. Descriptive name is a crossword puzzle clue that we have spotted 1 time there are related clues (shown below) there are related clues (shown below) referring crossword puzzle answers.
“i could name a successful company with a descriptive name in every industry this post has named three already, for god’s sake plus, people have been giving businesses descriptive names for centuries.